A custom illustration is the perfect partner to convey a complicated or difficult idea when words can’t easily do the job. Visual information is understood faster and retained longer.

While text usually accompanies an image, often times the illustration is a catalyst for whether or not it will be read.

Illustrations help people remember information longer and in greater detail. Company executives understand that graphics help build their brand awareness efforts, launch a new product or develop new sales opportunities.

Internet readers spend more time looking at images than reading information. Visual content is becoming more important in social media marketing then text because readers are more likely to re-Tweet and re-pin when an illustration is included. They also Like and Share images on social media more than any other type of content.

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