When you need a handout for trade shows, sales meetings, appointments or inserts for a presentation folder, the ever reliable sell sheet is the perfect choice. The way a sell sheet is designed is an important for sales success.

In addition to catch headlines, a product sales sheet should include features and benefits of the product represented in images, charts, graphs, solution examples and even a testimonial quote. Sell sheets are at-a-glance marketing tools and should be designed in an easy-to-read format that includes boxes, bullet points and subheads.

Sell sheets are all about your product’s main selling points. After they grab the reader’s attention sell sheets, like all good marketing materials, should include a call to action so customers know what the next step is and how to get in touch with the right contact. It’s important to work with a graphic designer who understands the necessary elements to create an effective sell sheet.

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